This page provides an overview over which blocks are available and example of their usage. This page provides an overview over which blocks are available and example of their usage.
This page is a landing page, the main KPI is the bounce rate. An additional KPI is the time spent on page. It shouldn't be too long.
We want people to go down the booking funnel: they are in the interest phase, we want them to click further and arrive in the consideration phase.
Examples of CTA to a consideration page can be related voyages, offers, destinations.
This page is about navigation and is primarily made for CRM. Use this page if the end goal is for the user to visit the linked content. You can add more than 1 CTA. You can use media to inspire and create a breath-taking landing page. Use anchors to allow CRM to link to a specific section.
People who are not ready to go down the funnel and are ready to exit the page should have an alternative. Examples of Exit CTA can be a Newsletter signup module and links to relevant topics at the interest level.
Do not use text as the primary content type. People shouldn't spend time reading, they should spend time navigating. Use an ARTICLE page if the page is about 1 topic with no substantial further reading.
This block works like a Rich Text block on Article pages where you can add anchors, tables, hyperlinks and format text. It also supports a media file.
Example:
Fighting mass tourismExploring some of the most spectacular wilderness areas of our planet – and visiting the cultures that call them home – is an important part of every Hurtigruten Expedition Cruise. This obligates us to operate with the utmost respect and sensitivity. We’ve taken the lead in preventing degradation by mass tourism, respecting indigenous communities, and providing experiences where the only trace we leave behind is the positive impression made on all our explorers. WHAT CAN YOU DO?
|
The beautiful Aurora Borealis is Mother Nature’s ultimate light show. We know that no trip to the Arctic Circle is quite complete without experiencing this highlight at least once on your journey. If the Northern Lights do not appear on your expedition cruise to Norway, we will give you another 6 or 7-day Classic Voyage FREE OF CHARGE. The promise is applicable on select voyages between 1 October and 31 March. See full terms and conditions below.
The CTA will show at the end of all the featured blocks as a blue button. If there aren't any featured blocks, the CTA will be under the main text as a black button.
If you put several Preview Container blocks, the image and text position will alternate left and right.
Exploration guide Norwegian
You can feature an "Expedition Team Member" block. It will always appear first.
You can also feature an "article preview grouping" block.
This allows you to add a picture and a text, that you can format as a "quote" by ticking a box.
Here is the CTA
Last edited: 10/18/2021 11:09 AM
You can hide the 'last edited' feature. Keep this text very short.
Icons are optional
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam faucibus rhoncus ante. Nam eget turpis nisi. Nulla auctor id lorem ut volutpat. Aenean id molestie nunc. Nam risus enim, pretium et pulvinar vel, suscipit id justo. Proin vitae laoreet felis. In at purus eu libero tristique scelerisque id at elit. In hac habitasse platea dictumst. Aenean metus arcu, varius in ipsum nec, fermentum dignissim urna. Donec sed tempor odio.
